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Articles and Features
The Salon Owners Podcast: Phorest FM
Episode 91 w/ Katt Philipps
Wouldn't it be great to wake up one morning and know exactly what your appointment book looks like 12 months in advance? Having clients fly across borders to get 90-minute facials?
On Phorest FM this week, Killian and Zoe welcome Katt Philipps, owner of Grafin Skin & Beauty, to talk about turning unmanageable appointment books into more than manageable - with little to no marketing budget.
Beauty Business Podcast with Adam Chatterley EP031 : Being Booked All The Time by Creating Fiercely Loyal Clients with Katt Philipps
“I think if you treat people the way you would your favorite person in your family, they’ll do the same for you and so that’s been the huge portion of it.” -KP
“The first time you come in to see me, you’re my client. The second time you come to see me, you’re my friend. The third time you come to see me, if you have no place to go at Christmas, you have a place on my table and that’s how I run everything with everyone that walks into my clinic’s doors.” -KP
Professional Beauty UK - Katt Philipps + Susan Routledge "Reopening: how to manage the psychological impact for yourself and your team"
Susan Routledge, beauty business consultant and Katt Philipps, owner of Grafin Skin and Beauty, provide a look at the psychological changes in the working environment in a post Covid19 world.
The Phorest Blog - Stimulating Salon Income In A Time Of Social Distancing
There is no doubt that we are in a different place than we were in February 2020, with many of us having to close our business doors due to health concerns. We want to remain our clients’ first choice when we resume our normal services, and being proactive is the best way to stay ‘top of mind’. Many of us are thinking about what we can do to serve our clients from a distance, and keep some positive cash flow.
The Phorest Blog - Making Charity & The Act Of Giving Your Salon Business Culture
Social consciousness is changing the way consumers spend their money. In a 2010 worldwide survey, nearly 50% of consumers said they were more likely to buy and remain loyal to companies with charity programs1. Consumers want their dollars to go toward causes they believe in, and beauty manufacturers have been significant players in using charitable donations to encourage interest and sales to their products. Can you drive that sort of impact in your salon? Sure you can, but it has to be in your salon business culture.